Over the past decade, the way we travel has changed dramatically. Thanks to the rise of the sharing economy, travelers now have more choices than ever before when it comes to where to stay and Airbnb has been at the center of that shift. But while Airbnb may be the most well-known name in vacation rentals, it’s far from the only option. Whether you’re heading to London for a city adventure or looking for a quiet cottage in the countryside, there are several fantastic Airbnb alternatives in the UK that offer unique perks for families sometimes with fewer fees and more peace of mind.
Here are some of our favorite services to check out before your next family getaway.
This post may contain affiliate links and I may earn a small commission when you purchase from the links at no additional cost to you.
Why Families Should Consider Airbnb Alternatives in the UK
When you’re traveling as a family, not every Airbnb is created equal and sometimes, the experience can feel like a gamble. From unpredictable layouts to surprise fees and limited support, families often need more than just a cool place to crash.
That’s where Airbnb alternatives shine. Many of these platforms specialize in spacious, family-friendly homes, offer clear pricing, and provide reliable service that takes the stress out of travel.
Whether it’s having a crib already set up, a full kitchen to prep meals, or simply the peace of mind that comes with a vetted property, these alternatives give you more of what matters when you’re on the road with kids.
VRBO: Comfort and Familiarity for the Whole Family
Best for: Families who want plenty of space, full-home privacy, and homey amenities.
If you’ve used Airbnb before, VRBO (Vacation Rentals By Owner) will feel very familiar but with a few key differences families will appreciate.
VRBO focuses exclusively on entire homes, meaning you won’t be sharing a property with other guests or hosts. This makes it a top choice for families who value privacy and space.
Why it works for families:
- Many properties come with multiple bedrooms, open-plan living spaces, and fully equipped kitchens, which makes cooking meals and settling in with kids easier.
- You’ll find homes across the UK, from London apartments to coastal cottages in Cornwall and farmhouses in the Cotswolds.
- Listings often highlight family-friendly features, like cribs, high chairs, outdoor play areas, and even board games.
For families who like the flexibility of vacation rentals with a touch of familiarity, especially for an extended stay, VRBO is a reliable and easy-to-use platform that delivers on comfort and convenience.
Plum Guide: Stylish Stays That Meet High Standards
Best for: Families who want a beautifully designed, high-quality rental with no surprises.
If you’re the kind of traveler who loves the idea of staying in a beautifully designed home but doesn’t want to roll the dice on quality, Plum Guide is worth a serious look.
This curated service only lists homes that meet its strict, multi-stage vetting process. In fact, they personally inspect every property before it’s accepted onto the platform.
What sets it apart for families:
- Every home on Plum Guide is professionally selected for quality, design, cleanliness, and comfort.
- You’ll find everything from chic London flats to countryside cottages with gardens perfect for kids to play in.
- Many properties come with family-friendly touches like multiple bathrooms, bathtubs for little ones, and spacious dining areas that make traveling with kids feel like less of a juggling act.
Plum Guide is an excellent choice if you want your vacation rental to feel a little more like a boutique hotel—and a little less like a mystery.
Sonder: Hotel Perks, Rental Freedom
Best for: Urban families who want hotel-like convenience and apartment-style comfort.
Looking for a sweet spot between the polish of a hotel and the flexibility of a vacation rental? Sonder offers a growing list of properties across major UK cities—blending the best of both worlds.
These fully furnished apartments are located in central areas and come with modern amenities and seamless tech features, all managed by a single company for a more consistent experience.
Why it’s great for families:
- Most units come with kitchens, laundry, and separate bedrooms so you’re not all squeezed into one space like a traditional hotel room.
- Locations are typically in walkable neighborhoods close to shops, restaurants, and public transport.
- With 24/7 digital support, high-speed Wi-Fi, and contactless check-in, it’s ideal for families who want a smooth, no-fuss stay.
Sonder is best for families doing a city-focused trip, especially in places like London or Edinburgh, where space is often limited and convenience matters most.
ONEFINESTAY
Onefinestay: Boutique Luxury with Personal Service
Best for: Special occasions, multigenerational trips, or families seeking luxury and support.
For a more high-end experience that still feels warm and welcoming, Onefinestay offers something unique luxury homes with personalized service, curated specifically for travelers who want something more than just a place to sleep.
With homes in London, the Cotswolds, Edinburgh, and other desirable UK spots, this service is perfect for families celebrating a special occasion or simply looking to elevate their stay.
What families will appreciate:
- Properties are spacious, stylish, and filled with charm. Think historic townhomes, garden villas, or elegant flats with plenty of room to breathe.
- Onefinestay offers custom services like a stocked fridge on arrival, baby gear, housekeeping, and even personalized concierge help.
- The staff personally check and prepare each home before you arrive, adding a thoughtful, hotel-style touch to the experience.
This is a splurge-worthy option for families who value comfort, aesthetics, and being looked after without giving up the privacy of a home rental.
Bonus Pick: Kid & Coe
Best for: Parents traveling with babies, toddlers, or young children who need child-ready spaces.
If you’re traveling with young children and want a space that’s specifically built for families, don’t overlook Kid & Coe. It’s a niche platform that specializes in family-friendly vacation homes, many of which include cribs, toys, books, high chairs, and more.
While the UK listings are more limited than larger platforms, the ones you’ll find are often tailor-made for traveling parents. Perfect if you’re bringing toddlers or babies along.
Booking Tips for UK Family Travel
Booking the right accommodation is half the battle. Here are a few quick tips to make the process smoother:
- Book early, especially during peak travel months (summer, spring break, or UK school holidays). We found a fantastic flat in London 5 months ahead of our trip.
- For better prices and availability, consider traveling in the shoulder season such as autumn or winter, avoiding Christmas.
- Always double-check local rental rules, especially in London and Edinburgh, where short-term rentals can be regulated.
- Compare cancellation policies, fees, and extra charges like cleaning or security deposits which can vary widely by platform.
Read reviews thoroughly, especially ones from other families, to make sure the space will truly meet your needs.
ENJOY YOUR STAY IN THE UK
While Airbnb might still be the default choice for many, there are so many excellent Airbnb alternatives in the UK that are well worth considering especially for family travel. Whether you prioritize space, style, support, or simplicity, one of these services is sure to offer the perfect home base for your UK adventure. Now that you’ve selected which service to go for, start planning your trip to the UK with a visit to London and check out our money-saving tips on booking flights to London. Safe travels!
